Why ICÔNE? By: TONI TORRES Date: 22 January 2020 The Icône business model cannot be understood without knowledge of the company’s founders. In 2014, three friends and collectors of vintage watches decide to embark on a business venture with the idea of offering products similar to those they collect, using their combined experience to…
Collection-level watches as an investment By: JOAN PERA Date: 18 January 2020 In times of low return on, or high volatility of, traditional financial assets, certain securities may become attractive to investors. Gold, art, jewellery, watches, or even bottles of wine, may appear to be profitable investments. This perception, however, is misleading, since there…
